Gluck's is a concept game store focused on traditional board games (table top). The idea behind the store is a focus on families and bringing generations together through games. The store would cary all the classics like monopoly, scrabble, risk, but also cary many new games. A secondary function to the store would be a place for game developers to come and test new game ideas.

The actual store itself would include a cafe and an area where people can come and play games for free, or enter any number of weekly tournaments, each week a different game would be featured.

The name "Gluck's" refers to the last name of the store's owner, and also mean "good luck". The chess piece used in the name is to reflect the classic style of games the store represents, and the maze on the business card and letterhead gives a sense of "fun" to the company image.