This is a package redesign project for Dr Bronners soap. As you can see the project included regular bar soap as well as a liquid soap container. Part of the redesign included a new logo and "seal" to help make the product more friendly.

The original packaging was hard to read, but had a certain "raw" look to it that gave you that old snake-oil peddler look. It also a brad trusted by many, so the trick was coming up with a design that had the same feel, but completely updated.